Santa sells his Coca-Cola market shares.

Santa Claus , one of the most prominent figures of Coca Cola, said that  because of the huge economic crisis all over the world , this winter he won't be able to deliver all the gifts too every children.
So he sold most of his coca cola ownership, saying that the money will help him to invest on toy factories for the children.
Santa Claus, in a meeting with coca cola CEO Muhtar A. Kent, signed a contract where he will agree to give up most of it's ownership of coca cola, but at the same time he will demand his good name to still be sponsored by coca cola, in exchange for some misterious clause not publicy revealed.

Some speculators believe Santa claus will have to offer toys sponsored by coca cola in order to keep it's name on the corporation, but nothing was confirmed. We all have to wait until winter to see.