WA Senate election: Clive Palmer sends message loud and clear, via 800 ads

Palmer United party has spent nearly half a million dollars on advertising, more than the other parties combined

The Palmer United party has spent more on advertising in the West Australian Senate election than all the other parties put together shelling out almost $500,000 on more than 800 ads.

An advertising monitoring company, Ebiquity, has calculated that over the four-week campaign, Palmer spent $480,000 on 804 ads.

source Guardian